Frequently Asked Questions (FAQs)
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- What can a website do for me?
- I don't think a website will do anything for me, am I right?
- Why does it matter how it looks as long as it works?
- So, I want to establish a strong presence on the Web. But where do I start?
What can a website do for me?
The answer to this question is neither short nor easy. With a little research and thought you can find hundreds of reasons, but there are a few general statements that may help you realize your needs. First a website can reach millions of people that might not otherwise be available. Second, customers can view products, services, or whatever you want to share from the comfort of their own home. No matter what type of business you are in, their are ways to grow and make money on the web for you.
I don't think a website will do anything for me, am I right?
No, many people overlook the various products, services, or business processes that they can include on a website. Any communication or interactions that happen within your business can be made easier and more effecient by the web. Your business will save money and time while appealing to to a much greater audience, the world.
Why does it matter how it looks as long as it works?
When you recieve a visitor to your site, they will instantly percieve the quality of your services or products. The first impression that a customer or potential customer has will come from the appearence of your website. A visitor will be interested and explore your site if it is appealing and easy to navigate. You are marketing yourself and your business to the world over the Internet and it is important to show your best.
So, I want to establish a strong presence on the Web. But where do I start?
The four easy steps that we provide below will guide you in the direction to a professionally designed, developed and marketed Web site.
Step Three: Hosting Your Web Site on a Web Server -- This is basically where you rent space on a computer that is always connected to the Internet. Price will vary, depending on the amount of disk space you will have and the connection to the Internet.
Step Four: Marketing Your Web Site -- You should be thinking about the marketing of your Web site as it is being designed. The content of the site needs to reflex the search terms you will want your site to appear on search engines.
Cochimetl Design can assist you with all four steps!
- How much does it cost to design a web site?
- Do you charge by time or fixed-price?
- What types of web sites can you design?
- What types of web sites can you design?
- How long does it take to have a website designed?
- What should go on my website?
- What about graphics and pictures? Do I need to pay for those?
- Can you use my business's existing logo, brochure design, and other materials for my website?
- How much input do I have?
- How can I view my web site design as it is in progress?
- What other design services can you provide to supplement our web site design?
- Will you do domain name registration?
- What is your payment plan for web site design?
How much does it cost to design a web site?
How much a site costs to design depends on a number of factors:
- The number of pages on the site.
- The types and number of graphic images on the site.
- Programming.
- Web copywriting.
- Online marketing/ promotion.
A web page without any high-level programming or search engine optimization generally costs between $100 to $300 per page.
Additional charges may be required for use of search engine optimization, file compression, and/ or other services.
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Do you charge by time or fixed-price?
We prefer to do a fixed price, but we can do both. The reason for this is that, if we charge by time, we tend to get carried away and spend a good deal more time than initially expected because we are always striving for "better". This could end up costing our clients more in the long run.
If we charge a fixed price, we still usually spend a good deal more time to get the results we want, but our client doesn't pay any more than initially quoted.
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What types of web sites can you design?
We have designed all types of sites, ranging from simple brochure-type web sites to e-commerce sites. Cochimetl Design is often outsourced to other design and marketing firms for individual, specialized services.
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How long does it take to have a website designed?
The time frame is determined by the size of your website. The website design process can take as little as one day (for a simple website presence) and up to 2 weeks. Much of it all depends on how quickly you can review/ approve our design and provide us with the necessary materials and text
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What should go on my website?
You should place information that you would normally give over the phone or in person to new customers or members. A web site is an advertisement that is in full color and available to appear on a customers computer at their convenience for them to learn more about your product or service.
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What about graphics and pictures? Do I need to pay for those?
Absolutely not, we provide all the graphics and stock photography, as well as specific images and graphics you would like included and supply (ie: existing logos, etc.)
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Can you use my business's existing logo, brochure design, and other materials for my website?
Certainly. If your logo and promotional materials are not in electronic format, we can convert them to a format appropriate for your website. We can accept almost any type of file. If your materials are printed, we can scan and convert them to cd-rom.
Cochimetl Design's designers will help you establish your online image to be consistent with your existing image that your customers already know & remember.
How much input do I have?
We welcome your input! The more input we receive from you the better able we will be to satisfy your needs and produce a site that will have the desired look and impact that you want.
It's your website, we want it to look the way you want it. We guarantee it 100%
How can I view my web site design as it is in progress?
We can put your web site design templates in a directory on our web server so you can view the final product before it goes live. Or we can put the web site on your server. Whichever you prefer.
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Will you do domain name registration?
Yes, if you would like domain name registration as a part of your design contract, we will be happy to do that for you.
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- What is search engine optimization?
- What does a search engine marketing campaign involve?
- What is the difference between search engine optimization and search engine positioning?
- Why don't you offer any guarantees?
- Do you create doorway pages?
- What is the difference between a doorway page and an information(al) page?
- How much does a search engine marketing campaign cost?
- Which search engines do you submit to?
What is search engine optimization?
Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.
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What does a search engine optimization campaign involve?
There are 3 essential components of a search engine campaign:
- Text component. A web site must contain the words that your target audience is typing into search queries.
- Link component. Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be "spider friendly."
- Popularity component. All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.
After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.
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What is the difference between search engine optimization and search engine positioning?
Search engine positioning, abbreviated SEP, is a buzz word that is supposed to have the same meaning as search engine optimization. The emphasis is on positioning rather than optimization.
Do not fall for this new marketing hype. No one can guarantee a search engine position because the search engines ultimately determine which sites rank, not the online marketing firms.
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Why don't you offer any guarantees?
We do not guarantee placement unless you are participating in a pay-for-placement search engine program such as Overture.
Despite what other online marketing companies claim, no one can guarantee top search engine placement because there is a 3rd party who has all of the control: the search engines. What we can guarantee is that we will help you with keyword selection, meta-tag and other web copywriting, submission, and optimal site design architectures for the search engines.
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Do you create doorway pages?
Since all of the search engines consider doorway pages to be spam, Cochimetl Design does NOT create doorway pages. We create Information Pages, which are designed and written primarily to benefit your target audience who find your site via the search engines and directories.
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What is the difference between a doorway page and an informational page?
Doorway pages are web pages created specifically for search engine positions. They are not created to benefit end users.
Information Pages, on the other hand, are specifically created to benefit your end users because they provide information that your target audience is interested in. Because Information Pages are a part of your web site, they can help your site gain more popularity in the search engines AND the directories.
Many people do not understand how doorway page companies work. They create thousands of pages for a single keyword or keyword phrase. All of these pages are fed to the search engines, polluting their indices with unnecessary information. They are not pretty, and they often contain so much gibberish they must be cloaked. End users would not continue visiting a web site if they viewed these pages.
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How much does a search engine marketing campaign cost?
The cost of a search engine marketing campaign depends on the size and type of web site you have, the number of keywords your site uses, and popularity. If your web site already has a search-engine friendly design, the costs are far less.
Most of our search engine marketing campaigns begin at $5,000 per year. Search engine consulting begins costs $200/hour with a minimum two-hour commitment to begin.
Read more about our search engine marketing services and prices.
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Which search engines do you submit to?
We submit to the search engines that deliver the most qualified traffic, including but not limited to:
- AltaVista
- AOL Search
- DMOZ
- FAST Search
- Inktomi-based search services such as HotBot, MSN Search, iWon, and more
- Lycos
- HotBot
- Overture/GoTo
- Google AdWords
- FindWhat
- Kanoodle
- Sprinks
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