Complete the request form below and a representative will contact you within 1-2 business days.

*Note: Cochimetl Design will not sell your information to 3rd party vendors.

Personal & Business Information

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Company Name:

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Project Requirements

Website Design /
E-commerce: website design - start from scratch
website redesign - tweak or rebuild your existing site
website maintenance - update your existing site
website content management -
       add features so that you can update your own website
e-commerce - sell directly on-line
web copywriting - write, edit or proof copy

Website Marketing
(Search Engine Optimization - SEO): search engine marketing -
       increase search engine rankings
website paid marketing -
       pay-per-click & paid inclusion like Google AdWords
web analytics -
       traffic & ranking analysis to determine what is working
       and what isn't
web usability - increasing conversions & sales

E-mail Marketing: email marketing solutions -
       integrate and develop email marketing with your website
email marketing software -
       get easy to use software for HTML (words & picture) email

Design/Presentations: logo / graphic design -
       design logos and brand identity to work with your website

Additional Information

Enter questions, comments or additional project details here:

• What is search engine optimization?
• What does a search engine marketing campaign involve?
• What is the difference between search engine optimization and search engine positioning?
• Why don't you offer any guarantees?
• Do you create doorway pages?
• What is the difference between a doorway page and an information(al) page?
• How much does a search engine marketing campaign cost?
• Which search engines do you submit to?

 
What is search engine optimization?
 
Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.
 
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What does a search engine optimization campaign involve?
 
There are 3 essential components of a search engine campaign:

• Text component. A web site must contain the words that your target audience is typing into search queries.
• Link component. Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be "spider friendly."
• Popularity component. All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.

A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed.
 
After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.
 
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What is the difference between search engine optimization and search engine positioning?
 
Search engine positioning, abbreviated SEP, is a buzz word that is supposed to have the same meaning as search engine optimization. The emphasis is on positioning rather than optimization.
 
Do not fall for this new marketing hype. No one can guarantee a search engine position because the search engines ultimately determine which sites rank, not the online marketing firms.
 
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Why don't you offer any guarantees?
 
We do not guarantee placement unless you are participating in a pay-for-placement search engine program such as Overture.
 
Despite what other online marketing companies claim, no one can guarantee top search engine placement because there is a 3rd party who has all of the control: the search engines. What we can guarantee is that we will help you with keyword selection, meta-tag and other web copywriting, submission, and optimal site design architectures for the search engines.
 
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Do you create doorway pages?
 
Since all of the search engines consider doorway pages to be spam, Cochimetl Design does NOT create doorway pages. We create Information Pages, which are designed and written primarily to benefit your target audience who find your site via the search engines and directories.
 
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What is the difference between a doorway page and an informational page?
 
Doorway pages are web pages created specifically for search engine positions. They are not created to benefit end users.
 
Information Pages, on the other hand, are specifically created to benefit your end users because they provide information that your target audience is interested in. Because Information Pages are a part of your web site, they can help your site gain more popularity in the search engines AND the directories.
 
Many people do not understand how doorway page companies work. They create thousands of pages for a single keyword or keyword phrase. All of these pages are fed to the search engines, polluting their indices with unnecessary information. They are not pretty, and they often contain so much gibberish they must be cloaked. End users would not continue visiting a web site if they viewed these pages.
 
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How much does a search engine marketing campaign cost?
 
The cost of a search engine marketing campaign depends on the size and type of web site you have, the number of keywords your site uses, and popularity. If your web site already has a search-engine friendly design, the costs are far less.
 
Most of our search engine marketing campaigns begin at $5,000 per year. Search engine consulting begins costs $200/hour with a minimum two-hour commitment to begin.
 
Read more about our search engine marketing services and prices.
 
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Which search engines do you submit to?
 
We submit to the search engines that deliver the most qualified traffic, including but not limited to:

• AltaVista
• AOL Search
• DMOZ
• FAST Search
• Google
• Inktomi-based search services such as HotBot, MSN Search, iWon, and more
• Lycos
• HotBot

If you would like to participate in a pay-for-placement campaign, we submit to:

• Overture/GoTo
• Google AdWords
• FindWhat
• Kanoodle
• Sprinks

We will submit to any specialized search engines and foreign-language search engines (i.e. non-U.S.) at your request.
 
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